If your business feels stagnant or you’re just not as enthused about it as you want to be, some of the things to look at are if your current look and feel, messaging, and model are aligned with who you are and the work you most want to do.
Often times, a simple ‘refresh’ of what we’re doing, that’s more closely aligned with who we are today and the work that makes us light up inside, can move the energy and rekindle your enthusiasm.
Here are 3 simple ways you can hit the refresh button in your business today:
1. Look and Feel
When you look at your website, what does it feel like to you? Does it make you smile? Does it give off the energy you want it to? Does it work the way you want it to? Do you love it?
When you look at your marketing materials, ask yourself the same questions. If you’re not feeling it with your stuff, chances are that your target market isn’t either.
As you grow personally and as your business grows, your look and feel should change to reflect more accurately your current state of being.
Where in your business can you refresh the look and feel to more accurately reflect where you are in your business today?
Think about the main message you deliver to your market. Is that message still accurate? Has it changed over the last year? Does it feel like it needs to change to more accurately reflect who you serve and how you serve them?
As you become more clear about what it is that you do and to whom you do it for and with, you’ll want to adjust your message accordingly.
For example, my message for many years was about mentoring women entrepreneurs to break through to 6 figures and beyond so they can live the life they ache for. And while that is still true, it became clearer to me what really matters is not the 6 figures necessarily, but what really matters to them personally – and that’s will be reflected in my current messaging, which touches on it NOT being about the money.
Take a mini-audit of your offerings. What parts of the work that you do do you love to delivery and in what way? What parts could you let go of and feel really great about?
For example, after two years of year-long coaching programs, I reduced them to 8-month programs. When I restarted a monthly membership, I changed from live teleclasses to pre-recorded ones. I now offer virtual retreats in addition to in-person retreats. All of these changes better suit my chosen lifestyle and resonate with my best clients as well.
What changes can you make in your business model to better serve you?
Designing a business that you love around your life is one of the pillars on which I stand and teach. Learn how to do this for YOUR business (and life) at my annual live event here.
One of the things I worked on for several years is cleaning up my money issues. That included everything from thinking I have to work really hard to make a lot of money, to taking care of old debt, to having a plan for paying down new debt, to plugging even the slightest money leak.
The truth for me was that I tended to not pay attention to my money as much as I should, so inevitably something happened where money MADE me pay attention. It wasn’t usually a positive experience. 😉
As I made some big strides in this area, I discovered that once I started really paying attention to my money, it started showing up a lot more in a lot more positive ways.
Here are 4 tips that helped me immensely to turn on the flow of money into my business and my life that I know can help you too.
TIP 1. Keep a daily tracking sheet of what comes in…
I track every penny that comes in on one simple sheet each day. When I first started doing this, I had days where I didn’t have any money coming in, but within just one month, it started to become rare if there was even one day that didn’t have some sum attached to it. My clients who use this method of tracking absolutely love it because they can see the results of this simple yet powerful attractor of more money flow into their business so quickly.
TIP 2. Have a purpose for each income stream
I’ve always done this without really thinking about it, but once I started getting crystal clear about the ‘what’ and the ‘why’ for each and every one of my income streams, they turned from trickles to rivers.
TIP 3. Take care of any outstanding money issues
Periodically, I sit down with all the info in hand to cancel memberships I’m not utilizing, get refunds I’m owed, and ask my assistant to send reminders for any overdue invoices. When I do this, inevitably I’ll receive a check or payment to me totaling as much as or more than the amount I just took care of. See, money likes being paid attention to.
TIP 4. Find and plug those money leaks
In every business, there are places where money is leaking out. It could be the webmaster who charges by the hour and takes too long to complete a task. It could be a monthly subscription that you either don’t utilize at all or that you aren’t clear on its return on investment to be sure it’s actually a good one to make. It could be paying monthly for a service you use all year in your business, and that you could save 10% on if you chose the annual payment plan instead.
When you start to pay attention to your money, it will immediately open up the flow of it into your business and your life.
Which one of these tips are you going to start doing today? Share with me below…
At Simplify & Amplify, we work on YOUR money stuff and these 4 tips are the tiniest sample of the kinds of shifts you can start making today to start making and keeping more money in your business.
Find out more about S&A here
A few weeks ago, I was trying to make a decision about something in my business.
It wasn’t a huge decision but I wasn’t sure which way I wanted to go, so I asked a couple of respected colleagues for their advice.
While I was leaning one way, they encouraged me (separately) to choose the other path. Because it wasn’t a major decision and what they both said made sense to me, I did choose the other path.
Then I was regretted it. I found myself frustrated because I didn’t listen to my own inner knowing, my own intuition. The results I was getting from choosing the other path were fine, so it wasn’t that it wasn’t working. I just had this strong sense that had I followed my intuition, my results would have been a lot better.
I’ve done this several times over the course of being in business for 16 years. I’ve also had many more occasions when I HAVE listened to my own inner guidance system, on some very big decisions, even when I was very scared to do so, and things have always worked out way better than I had imagined.
This little episode was simply a reminder that while it’s great to ask others for help in making decisions, to take my own advice that I give to clients all the time – check in with yourself before making your final decision.
Where in your business (or life) could you tune in a little more, connect with your own inner knowing, and use that information to move forward much more easily and effortlessly?
I’d love to know – please share below!
One of the questions I get asked the most is how I take the summers off, so I thought I’d answer that a bit for you in this post.
The purpose of this content is about much more than just taking the summer off – or any extended holiday – it’s to help you get really clear on your plan for the next 6-12 months and beyond, what it’s going to be all about for you, both from a pragmatic view as well as from a big picture view.
You likely know that I take 12 weeks off (half of June, and all of July and August) as vacation to spend it with my family at the lake where I spent my summers growing up.
When I first decided that I wanted to be off for the entire summer, I had to figure out how to make that work and still run and grow my business.
So in the beginning, it was a very slightly working vacation, maybe 10% of thetime… And the first time I did this, I did certain things to prepare for it:
1. I decided on what main projects I was going to focus on, two in total.
2. I decided what my VA would focus on, all the admin details that I didn’t want to be troubled with, but that I had had a hard time of letting go of beforehand.
3. I went through all my files and only brought those with me that I had to have to work on those 2 main projects. (As a back-up, I used a remote access program in case I had to get something on my desktop).
4. I clean up my laptop and rigged it for wireless.
5. I let my clients and customers know (more than once) that I was on vacation, that I would respond to emails but that it might take a little longer than usual, but that I was also living this model.
So those were basically the things I did to get ready.
Much to my surprise, because I think I was so busy-busy all the time that I wasn’t moving forward very quickly with anything and spent a lot of time putting out fires, I was actually MORE productive – and MORE profitable – during those summer weeks than I had been the previous 6 months working from my home office.
So what was different?
1. I chose two main projects to focus on that only I could do (writing my book and the Café (my membership program)) and either let the rest go (absolutely nothing negative happened as a result) or delegated it.
So I was really focused on my ‘genius’ work, which is what will always bring your more money sooner than focusing on fixing your website or other admin tasks you should be doing.
The next summer, my one main project was putting all the content pieces in place for my first workshop. I chose just one project because of its size.
2. I had scheduled work time. This was a biggee for me. At home, I worked when the kids slept (naptime or nighttime) and then all kinds of in-between time when they were playing by themselves or when Daddy was watching them.
During those early summers, I only worked a total of about 2 hours a day, between pre-wake-up time and post-bedtime, 3-4 days a week. I get up at 5:30am and work for an hour or so before the kids get up, but that’s also my time to sit on the dock,watch the loons and write in my journal, and drink my coffee while it’s still hot.
When I worked it was only on those one or two projects, and answering emails that were a priority, like those from Platinum clients. Anything else I did was a bonus. I wasn’t stressed at all, and when I was with kids, I was completely focused on them, not on the business.
Since then, I restructured my business so that I don’t offer anything ‘live’ with me while I’m off for the summer, my coaching and training programs end around Memorial Day weekend, and the only work I do over the summer is write the personal note in my ezine each week. Everything else is done and queued up before Memorial Day or is delegated to my team to take care of.
There’s a bit more to it than this, of course, but if you’re seeking to take more time off, whatever time of year it is and for whatever reason, this should get you thinking how you can do it too.
If you’re running your own business, you’re going to have days, weeks, even months, when Life Interrupts and shifts all of your best laid plans.
Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?
Here are 3 simple ways to ride it out with as much ease and grace as possible:
1. Let Go
Planned on getting that sales page done? Wanted to finish writing those final chapters of your book? Hoped to attend a networking event? Set up to shoot that video series? Write your new free taste? Offer a new program?
But then Life threw a wrench into your plans and so nothing happened. A child or a parent is sick and needs you, your computer died, you got the flu, your child is having trouble in school, you’ve had a fight with a loved one, or some other emotional or physical upheaval has occurred.
I’m a planner, and I’ve learned, especially once I had the kids, that things don’t often go to plan. And if I don’t want to be frustrated and stressed, then I need to be flexible and patient (and yes, that’s still hard sometimes).
The only thing you can do when your heart, mind and energy is needed elsewhere is to go with it.
Let go of the plan and go where you are needed.
2. The ‘One Thing’ Rule
I want to share with you one of my secrets to my enduring success that you can apply when your plan gets knocked off-track or you find yourself with little time to work on your business.
Ask yourself this one simple question:
What’s the ONE THING I can do today to move my business forward?
When you simply don’t have the capacity or the time to work your plan, there is often one thing that you can do that will make you feel that you accomplished something in that day, which will help to fortify you moving forward.
3. Get support
Of course, sailing more smoothly through troubled waters requires support – family, friend, colleague, mentor, and business assistant support.
When Life is tumultuous, reach out for the support you need to help you through. Whether it’s a shoulder to lean on, a vent session, an emergency call, or adding another team member – reach out and support yourself by asking for whatever kind of help you need.
And remember, tomorrow is another day. 🙂
I’d love to hear your thoughts on this – share them with me below…
Yesterday, I had the absolute joy of being interviewed by Michele PW for her Love-Based Money podcast (I’ll let you know when it airs).
It’s been a long time since I’ve shared my journey about how I started my business, but more importantly, WHY I started it and what decisions and shifts were critical to the success I’ve created to date.
One of the simple mantras I shared with Michele is this:
What’s one thing I can do today to move my business forward?
When the kids were small, and I only had tiny pockets of time to grow my business, that was my mantra. I had it on a post-it note on my desk – in fact, I still do.
Today, that means letting another piece of my business model go.
You see, sometimes it’s letting go of something more than ‘doing’ something.
And now I have a second question that I’m asking myself every day:
What’s one thing I can do today to move towards the Life I want?
Today, that means continuing ‘the great purge’.
Most of the time, my answers to those questions aren’t quite so big, but asking them helps to keep me centered, focused and moving forward.
What are your answers to those questions?