If you’re running your own business, you’re going to have days, weeks, even months, when Life Interrupts and shifts all of your best laid plans.
Of course, the beauty of being your own boss is that you have a great amount of freedom and flexibility, so how do you roll with it when all those plans go awry?
Here are 3 simple ways to ride it out with as much ease and grace as possible:
1. Let Go
Planned on getting that sales page done? Wanted to finish writing those final chapters of your book? Hoped to attend a networking event? Set up to shoot that video series? Write your new free taste? Offer a new program?
But then Life threw a wrench into your plans and so nothing happened. A child or a parent is sick and needs you, your computer died, you got the flu, your child is having trouble in school, you’ve had a fight with a loved one, or some other emotional or physical upheaval has occurred.
I’m a planner, and I’ve learned, especially once I had the kids, that things don’t often go to plan. And if I don’t want to be frustrated and stressed, then I need to be flexible and patient (and yes, that’s still hard sometimes).
The only thing you can do when your heart, mind and energy is needed elsewhere is to go with it.
Let go of the plan and go where you are needed.
2. The ‘One Thing’ Rule
I want to share with you one of my secrets to my enduring success that you can apply when your plan gets knocked off-track or you find yourself with little time to work on your business.
Ask yourself this one simple question:
What’s the ONE THING I can do today to move my business forward?
When you simply don’t have the capacity or the time to work your plan, there is often one thing that you can do that will make you feel that you accomplished something in that day, which will help to fortify you moving forward.
3. Get support
Of course, sailing more smoothly through troubled waters requires support – family, friend, colleague, mentor, and business assistant support.
When Life is tumultuous, reach out for the support you need to help you through. Whether it’s a shoulder to lean on, a vent session, an emergency call, or adding another team member – reach out and support yourself by asking for whatever kind of help you need.
And remember, tomorrow is another day. 🙂
I’d love to hear your thoughts on this – share them with me below…
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7 Must-Do’s to Create More Time, Money & Impact in 2018
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Connecting with my colleagues on a Facebook thread recently, there was a conversation about business coaches who post photos of their big houses, exotic trips, private jets (ok, that’s mostly just Frank Kern (and it’s so totally him, I can handle it)), and of course, the obligatory convertible shot – not that there’s anything wrong with that – I have a Jeep and I’ve taken my own top-off shots to share. 😉
But this thread was more about using these lifestyle photos in ads, mostly all of them with the promise of a 6-figure+ income.
(I still don’t get the ad that shows a pair of red high heel promising coaches how to get more clients – what do those spiked heels have to do with growing your business?)
I’ve been in this business for 15+ years, and I’ve watched the market become saturated with every form of business coach imaginable (general, sales, marketing, social media, etc.).
Basically it’s coaches coaching coaches on how to make money coaching.
Being around the block for awhile, I’ve sensed and seen the bubbles bursting (remember those $100k programs?) and this one is most definitely brimming.
It’s already happening – coaches who are closing up shop, moving from entrepreneur to employee again, deciding it’s time to do something else.
And that’s ok…
But if you’re a business coach who’s actually good at what you do, then the ‘everyone’s a (business) coach’ conundrum can hurt you.
So how do we stand out and thrive and not be part of the bubble when it bursts?
Show your credentials
I don’t necessarily believe that you have to have an MBA to be a business coach, but if you do – tell people.
If you have a successful background in business BEFORE you became a coach – tell people.
If you’ve logged time doing what you do successfully for yourself and your clients – tell people.
I earned my MBA in Leadership. I’ve been in business for myself in one form or another since 2001 (really, since I was 12). I was on the Board of Directors for a university for several years, helping to grow its strategic marketing and financial standing. I was a senior level public relations and marketing director. I’ve been in sales. I have credentials in the field of business law. I’ve worked with hundreds of clients who’ve successfully built businesses of their own – both on and offline – for over 15 years.
I’m going to continue to be successful because I actually know what I’m doing. There, I said it. And you should say it too.
Do things differently
I absolutely believe in following a proven system or process to get started in business. There simply are foundational pieces that must be in place and critical operations that must occur as the business grows. That’s true for ALL businesses.
And then there’s the point of customizing for growth. That’s when your coaching needs to be customized for your clients.
And if you do that, make sure you let people know.
Not just in terms of helping your client to create something that’s truly in alignment with who they are and their work and purpose on the planet… but also if you do the running of the business differently too.
Yes, I customized, particularly with my private clients. And I’ve saved my clients thousands of dollars by sharing with them how they can get the same result they’re looking for, for a far lower expense, in regards to their business operations.
And I make it ok for them to do so. I don’t tell them they have to hire this certain person, or invest in this particular service, or buy this piece of software or equipment, or else they aren’t ‘playing big enough’ – ugh.
I run a lean business (<$500/mo) and make very good money on the other side. My clients do too. If you do these things for your clients, make sure you tell people.
Diversify your clientele
When meeting someone outside of business circles and asked what I do, I usually reply, “I’m a business coach” because it just makes small talk easier.
When asked who I work with, though, this is where it gets interesting…
While there was a period of time when many of my clients were business coaches (though they may call themselves something more specific) who were coaching more business coaches who were… you get the idea… over the last several years, my private clientele has become much more diversified.
One client focuses on helping nurses reconnect with the passion they once felt for nursing so they can enjoy being a nurse again.
Another client empowers her clients to follow their soul’s guidance so they can lead an expression-filled life of joy.
Another client is coaching women leaders to be the leaders in their own life.
And another is taking her success with owning and operating two Montessori schools online, through offering a way for families to bring Montessori teaching into the home.
In fact, none of my current clients are coaching coaches on how to make money.
Make sure that your proverbial client eggs aren’t all in one basket either.
Do your due diligence
Just because someone spent $5k on a photo shoot or have fabulous aerial videos shot from a drone doesn’t mean they know what they’re talking about when it comes to helping you succeed in your business.
I know more than one business coach who had THE photos done – full glamour shots – that really give off the impression of wealth and success… and yet, I also know they’re drowning in debt and can’t pay their bills.
On the other hand, I know another business coach who invested in the most amazing drone-shot videos for a recent launch of his program. Did his ‘impression’ live up to his promise? Yes, and then some… how do I know? Because I invested in that program and it’s been worth every penny.
So it’s not to say that a coach who’s spent money on professional, polished, branded, even slick marketing isn’t worth your hard-earned cash – just know WHO you’re investing in before you do.
Do your due diligence.
Business coaching is always going to be a viable enterprise, but as the industry evolves, especially in this virtual arena, it’s up to us to have the gumption to stand out, stand up, and show up, if we want to thrive outside the bubble.
I couldn’t resist snapping this photo when we were in Florida last week…
It made me laugh as well as pause…
I tend to be a quick decision maker. And frankly, I don’t work well with clients who prefer to hang out on the Porch of Indecision, who tend to overthink/analyze things so much that they never really move forward.
In fact, one of the questions on the application to work with me asks what kind of decision-maker you are.
There’s nothing wrong with thinking things through, considering the pros and cons, especially if it’s a really important decision to make.
But rarely are the decisions we need to make to nurture and grow our business so critical that they require that much time or thought to make them.
Just make a choice and know you can (and will) adjust as you go…
It’s not making a decision that keeps you stuck.
So… what’s one thing you need to make a decision on right now?
Then take the next step forward.
Good for you!
Now share with me here so I can congratulate you!
It’s easy when it’s flowing, right?
When your cash flow is stable and predictable, when your expenses are covered and there’s money to spare, when you’re planning vacations or home remodels or other ‘up-lifts’ to your life.
That’s when it’s easy to pay attention to your money.
It’s when you’re struggling month-to-month, when your program isn’t filling, when your offer falls flat, when you start scrambling to make the next offer because, well, you need the money – that’s when it seems easier to not actually look at your bank balance.
But here’s what I know (and you probably do too):
If you don’t pay attention to your money, it will demand your attention – and usually not in a good way!
I’ve made huge strides with my money mindset over the last 15 years – from huge credit card debt, defaulting on student loans, owing back taxes, and a credit score so low, FICO wouldn’t even give me a number, to personally debt-free, student loans paid off, taxes in good standing, a very good credit score that allowed me to co-sign on our mortage and buy my Jeep (two things I could not do the last time we bought a house and I needed to buy a new car).
None of that happened overnight, of course, but the more I paid attention to my money and the more I cleaned up my money mess, the more it flowed – and the easier it came too.
I’ll be talking about money throughout our retreat this fall. We’re going to work on not just identifying the big boulder(s) that are impeding the flow of money to you, but I’m also going to share with you what I do that increases the flow every single time it starts to slow down.
And it’s not just one thing, and it’s not just intellectual concepts – these are real things I do that I’ll be teaching you as well. They’re simple but powerful ways to increase the actual flow of real money into your business and life.
Oh, and if you register early enough, we’ll be playing with some of these in our private Facebook group before the event too. 😉
Click here to find out more
PS: Know you need to clean up your money mindset/mess? It’s overwhelming when we don’t even know where to start. But I’ve got you covered…
The super-early-bird rate is available for a limited time so be sure to check out the page asap –> http://www.simplify-amplify.com/