Picking a group of people as your target market is a critical foundational piece for building a really successful lifestyle business.
But you knew that already, right? 😉
Because once you do, your marketing messages become very clear and targeted, you know exactly how to talk to this group because you can speak their language, and it makes it much easier for others to refer business to you.
That being said, once you’ve chosen a group of people to work with, you’ll want to make sure that it’s a viable one to sustain your business for the long-term.
It’s fantastic to be passionate about your target market, but if those people don’t have money to spend on your offerings, or there’s simply not enough of them, you’re not going to be able to grow and sustain a business based on it.
Here are 5 keys to look for to decide if a target market is a viable one for your business:
1. They are easy to find and reach.
Can you think of three places (online or off) where your target market gathers, whether it’s in a formal or informal fashion? Can you get easy access to them?
2. They hang out in some organized fashion.
Are there memberships, associations, and organizations made up of your target market? Is there a list of members that you can access?
3. There are enough of them.
Your target market has to be large enough to sustain your business for the long haul. It’s great to have a highly specialized niche that’s small, but if you do, see #4.
4. They have money.
In order for you to stay in business, your target market has to have enough money to pay for your offerings. In addition, they need to understand the value of what it is that you’re offering in order to invest that money with you. In other words, do they need to be educated about how your offerings will serve them in some way, or do they already get it?
5. They have a problem worth solving.
Every target market has struggles and challenges. But in order for you to build a viable business within that market, they have to have problems that they will “pay anything, do anything” to get solved. Be sure to listen to the conversations the people in your target market are having to understand what they are struggling with the most to create the solutions they are willing to pay for.
What’s your target market and how do you help them? I’d love to know!
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In the Lively Biz Business Club, there’s several trainings on how to figure out who you are most meant to serve, how to find them and connect with them, and how to create products and programs they most want to buy to from you.
Click here to find out more
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Unfortunately, when it comes to your website, the “if you build it, they will come” strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for free. The following 5 strategies will show you how.
5 Free & Easy Ways to Get Traffic to Your Website
1. Optimize your site for the search engines
You’d have to be a full-time SEO expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are 3 basic SEO traffic strategies to get you started:
a. Define your keywords
This is how people find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can’t rank well using them. Use your keywords in your web page copy and blog posts.
b. Create your meta-tags
This is how the search engines “read” your site. Put your keywords in your meta-tags on each page of your website.
c. Create your meta-description
Your meta description usually summarize what your site is about, and it’s what Google will show as a snippet in the search results.
For example, mine says: Lively Biz programs help you design a priority-based online business that moves your income from 0K to $8k+ a month consistently in less than part-time hours.
You can do this very easily right inside your WordPress dashboard with Yoast (the free version works great!).
2. Post on Medium
I love Medium for repurposing my content because it gets me in front of new readers who then visit my website and are invited to join my email list.
Medium makes it super easy to import your existing blog posts. Then you just add a call-to-action at the end that directs your readers to your website.
Here’s my Medium page so you can see what I mean –> https://medium.com/@aliciaforest
3. Be a bonus participant
As a traffic-building technique, offer one of your valuable digital products as a bonus to a colleague’s launch.
For example, I often will offer my 101 Ways to Attract & Keep an Abundance of Clients & Customers as a bonus for someone else’s launch because it always brings me fresh traffic to my website and new subscribers to my list.
4. Join the conversation that’s happening in your market via Facebook groups
Seek out Facebook groups made up on your audience and join the conversation. Participate and educate, don’t sell.
As you offer your advice and suggestions, members will start to see you as an expert and will click on your Facebook profile to find out more. Just be sure you have a link to your website on your profile to drive traffic to your site. 😉
5. Be smart with your social media
When it comes to driving traffic to your website using social media, be sure your efforts are worth your time.
Show up on the social media platforms where you know your audience already is, post daily (easiest way to do that? Batch and use a content syndicator like Hootsuite), have a call-to-action back to your site, and TRACK your traffic.
For example, I didn’t know if Pinterest was worth posting on, but by looking at my analytics, I can see that traffic to my website from Pinterest continues to show up in the top 10.
These 5 ways of attracting targeted traffic to your website are simple things you can do right now to start driving more high-quality traffic to your online business today.
Which one will you do first?
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What’s the first thing you look for when buying a product, program or service online? Ok, after the price? 😉
That’s right – testimonials! Rave reviews from other people who’ve used it can make a huge difference in whether or not you take out your credit card, right?
When potential clients or customers visit your website, they want to see the same thing. It makes them feel that much more comfortable that they’re making a good choice in handing over their money to you. Make it easier for them to buy (and easier for you to make a sale) by including testimonials for everything you offer.
But not just any nice words will do. You want your testimonials to be results-based to do the selling for you. Here’s what I mean:
Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! I’m sharing 7 super-simple ways that you can provide great value to your audience while bringing in a great profit for you at the same time!
7 Ways to Have a Sale Today
1. Half-Off Sale
Offer your product or program for 50% off its usual price. That may seem like a big discount – and it is – which means that many more people are likely to buy it.
Or go one step further and offer all your products or programs at 50% off (except any one-on-one work with you, of course!).
I’ve been thinking about buying a few products over the past year from one site, and when they had a 50% off sale recently, I jumped at the chance to buy not just one, but three products for half-price. Give your list the chance to do the same.
2. Close-Out Sale
Do you have a product or a program that you are no longer going to offer, perhaps to make room for some new offerings? Or are you coming out with a new version of one of your offerings? Have a close-out sale by offering a deep discount.
As an added bonus, you could then offer those people who bought your offering at the close-out price that same amount in a discount if they buy the new version.
Here’s a bit of inspiration for you: One of my close-out sales brought me over $10k in less than a week.
3. Re-Gift Sale
Remember the Seinfeld episode about re-gifting? Do something similar for the stock of any of your products that have been returned. “Re-gift” the ones in good condition to a new buyer for a discount.
4. VIP Sale
Offer a coupon or promo code ONLY to your email list, or to your clients, or to those people who have bought from you before, that’s good towards the purchase of any one or all of your offerings. You can set this up in your shopping cart system very easily, so there’s no other extra work on your part.
5. Free Shipping Sale
Offer free shipping on any of your physical products for a limited time, or offer free shipping on all orders over a certain amount.
Personally, if I’m looking to purchase something online, I always search for (and almost always find) a ‘free shipping’ code before I buy.
6. Bonus Sale
Add a valuable bonus or two to your offering for a limited time. It can be something you’ve created or something from one of your colleagues that your niche would benefit from.
Leverage this kind of sale by doing a “bonus sale swap” with a colleague, where they would offer a bonus from you and vice versa. Your own sale will bring you cash, and your bonus offering for your colleague’s sale will bring you more subscribers to your list, which will ultimately bring you more cash.
7. Just Because Sale
This is a favorite of mine – having a sale just because – it’s your birthday, you want to show your gratitude to your list, it’s the 1, 5, or 10 year anniversary of when you went into business for yourself, or for any other reason you can think of.
Having a sale WILL bring in more immediate cash, but there are some cautions to take when doing so too. Only have a sale occasionally, and when you do, have a compelling reason for it. Otherwise, if it seems you’re always having a sale, you’re planting a seed in your potential buyer’s mind that your offerings may not be worth their regular price.
So, which kind of sale are you going to have to put some extra cash in your pocket today? Share with me in the comments.
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PS: There are definitely some nuances to making a sale be really successful for you, and that’s something we talk about in the Lively Biz Business Club (my most affordable coaching option). To find out more, be sure to get on the wait list here today, ok?
Ever sit down to write a blog post or an email to your list and be at a loss as to what to say? It happens to the best of us, so I thought I’d share some of the ways that I get unstuck when that happens to me.
7 Quick Ways to Content
1. Offer Your Client Success Stories
You’ll see me implement this idea fairly often, where I’ll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a ‘case study’ of a specific client who had a specific challenge that you helped solve and turn that into your content to share with your readers.
2. Pick 3 of Your Most FAQs
Something I also encourage my clients to do is continually ask their market what it wants help with. As you do this you’ll see a common thread of frequently asked questions from your readers. Highlight three or so of those in your post with your solutions.
3. Share Your Cutting Edge Knowledge
When you learn something new that will help your clients, share that information with your readers as well. Not only will this help you be viewed as an expert, your readers will be grateful for not having to do this work themselves.
4. Offer Your Top 5
Writing a quick ‘5 Top Tips’ is an easy way to get an article written fast. Pick a topic, then five points about the topic you want to make, and write 2-3 sentence for each point. With a brief intro and closing paragraph, you’re done.
5. Interview Well-Known Colleagues
Send an email request to a handful of well-known colleagues in your field whose work complements yours asking to interview them for your readers. Ask them five questions via email and then post the interview. They get free exposure and you get valuable content to share with your readers.
6. Do an Ask (Insert Your Name Here) Column
Periodically ask you readers to send you questions that you can answer for them in future issues. When you find yourself stuck for content ideas, pull these out and answer one or two. These are great idea sparkers and even better, you are giving information your readers specifically asked for.
7. Run a Reprint
Use this strategy when you’re pressed for time or when you’re going on vacation. There’s nothing wrong with reprinting a favorite piece of content. Your current readers will appreciate the refresher and your content will be new to your newer subscribers.
Print this list out and keep it nearby so the next time you sit down to write you’ll have 7 quick ways to come up with valuable content for your readers.
I’d love to hear how you come up with content for your readers too! Please comment below – and also feel free to share this with your friends and colleagues via the buttons below too – thanks!
One of the questions I get asked the most is how I take the summers off, so I thought I’d answer that a bit for you in this post.
The purpose of my sharing this is about much more than just taking the summer off – or any extended holiday.
It’s to help you, the Lifestyle Entrepreneur, to get really clear on your plan for the next 6-12 months and beyond, what it’s going to be about for you, both from a pragmatic view as well as from a big picture view.
Preparing to Take Time Off
You likely know that I take 12 weeks off (half of June, and all of July and August) as vacation to spend it with my family at the lake where I spent my summers growing up.
When I first decided that I wanted to be off for the entire summer, I had to figure out how to make that work and still run and grow my business.
In the beginning, it was a very slightly working vacation, maybe 10% of the time.
The first time I did this, I did certain things to prepare for it:
1. I decided on what main projects I was going to focus on, two in total.
2. I decided what my VA would focus on, all the admin details that I didn’t want to be troubled with, but that I had a hard time letting go of beforehand.
3. I went through all my paper files and only brought those with me that I had to have to work on those 2 main projects. (As a back-up, I used a remote access program in case I had to get something on my desktop).
4. I cleaned up my laptop so when I was online I could focus.
5. I let my clients and customers know (more than once) that I was on vacation, that I would respond to emails but that it might take a little longer than usual, but that I was also living this model.
Those were basically the things I did to get ready.
Much to my surprise, because I think I was so busy-busy all the time that I wasn’t moving forward very quickly with anything and spent a lot of time putting out fires, I was actually MORE productive – and MORE profitable – during those summer weeks than I had been the previous 6 months working from my home office.
Here’s What Made the Difference
So what was different?
1. I chose two main projects to focus on that only I could do (writing my book and my membership program) and either let the rest go (absolutely nothing negative happened as a result) or delegated it.
So I was really focused on my ‘genius’ work, which is what will always bring you more money sooner than focusing on fixing your website or other admin tasks you shouldn’t be doing.
2. I had scheduled work time. This was a biggee for me. At home, I worked when the kids slept (naptime or nighttime) and then all kinds of in-between time when they were playing by themselves or when Daddy was taking care of them.
During those early summers of implementing this model, I only worked a total of about 2 hours a day, during pre-wake-up time and post-bedtime, 3-4 days a week. I’d get up at 5:30am and work for an hour or so before the kids woke up, but that was also my time to sit on the dock, watch the loons and write in my journal – and drink my coffee while it was still hot.
When I worked it was only on those one or two projects, and answering emails that were a priority, like those from private clients. Anything else I did was a bonus. I wasn’t stressed at all, and when I was with kids, I was completely focused on them, not on my business.
Since then, I’ve restructured my business so that I don’t offer anything ‘live’ with me while I’m off for the summer, my coaching and training programs end around Memorial Day weekend, and the only work I do over the summer is write the personal note in my online newsletter each week. Almost everything else is done and queued up before Memorial Day or is delegated to my team to take care of while I’m off.
There’s quite a bit more to it than this, of course, but if you’re seeking to take more time off, whatever time of year it is and for whatever reason, this should get you thinking about the first steps to take so you can do it too.
I’d love to hear your thoughts on this – comment below or share in our Facebook group here