Is your business starting to feel stagnant?
Or is it at a standstill completely?
Are you just not as enthused about it as you used to be?
Or does it feel just OFF and you’re not quite sure why?
There are many reasons this could be happening to you (especially with how much has changed in online business) but some of the more simple things to look at are if your current look and feel, messaging, and model are aligned with who you are and the work you most want to do as well who you want to do it with and for.
Often times, a simple ‘refresh’ of what we’re doing, that’s more closely aligned with who we are today and the work that makes us light up inside, and being of service to just the right people, can move the energy and rekindle your enthusiasm.
Here are 3 simple ways you can hit the refresh button in your business today:
1. Look and Feel
When you look at your website, what does it feel like to you? Does it make you smile? Does it give off the energy you want it to? Does it work the way you want it to? Do you love it?
When you look at your marketing materials, ask yourself the same questions. If you’re not feeling it with your stuff, chances are that your target market isn’t either.
As you grow personally and as your business grows, your look and feel should change to reflect more accurately your current state of being.
Where in your business can you refresh the look and feel to more accurately reflect where you are in your business today?
Think about the main message you deliver to your market. Is that message still accurate? Has it changed over the last year? Does it feel like it needs to change to more accurately reflect who you serve and how you serve them?
As you become more clear about what it is that you do and to whom you do it for and with, you’ll want to adjust your message accordingly.
For example, my message for many years was about mentoring women entrepreneurs to break through to 6 figures and beyond so they can live the life they ache for. And while that is still true, it became clearer to me what really matters is not the 6 figures necessarily, but what really matters to them personally – and that’s reflected in my new brand, Lively Biz.
A Lively Biz is playful, purposeful and profitable and part-time. It inspires you to live your life first. It allows you to enjoy this crazy entrepreneurial journey without making you crazy. And it enables you to make a lot more money.
Take a mini-audit of your offerings. What parts of the work that you do do you love to delivery and in what way? What parts could you let go of and feel really great about?
For example, after two years of year-long coaching programs, I reduced them to 8-month programs. When I restarted a monthly membership, I changed from live teleclasses to pre-recorded ones. I now offer virtual retreats in addition to in-person retreats. All of these changes better suit my chosen lifestyle and resonate with my best clients as well.
What changes can you make in your business model to better serve you?