10 Take-Aways from Ali Brown’s SHINE 2010

Spending time in Vegas is not my favorite thing to do. However, Ali Brown’s SHINE conference made it definitely worthwhile. And although I had many light bulb moments during those three days, I wanted to share with you 10 of my top take-aways.

1. Your personal income cannot exceed the work you’ve done on yourself.

This is something I know to be true, based on my own experience as well as that of my clients. I know that the more I grow inside, the more my business grows on the outside. Your business (and your life) IS a mirror for what’s going on inside your mind, your heart and your soul. The more you work on yourself, the more your business will grow.

2. There’s always turbulence before the next level.

Another truism! Take a moment and think back to how you were feeling and what was going on in your business just BEFORE you broke through to the level you’re at now. Did it feel rocky, off-center, uncertain? Even just a little bit? The higher level you aspire to, the more off-kilter things will feel. Remember that it’s an indicator that you’re on the right course.

3. People buy from people.

You may know this, but it bears repeating: people buy from people they know, like and trust. The more YOU you put into your marketing, the more people will get to know, like and trust you, and the more sales you’ll make.

4. When you are yourself, you have no competition.

Enough said.

5. Frequency will always outpull a single blast.

You have to get comfortable not with just asking for the sale, but with asking for it a lot. It’s taking a lot more marketing these days to fill programs, enroll clients, and sell products, so one of the best and most immediate things you can do for your business growth is to get really comfortable with increasing how much you market your offer.

6. Luck favors the prepared.

Are you ready for the next level of business success that you desire? Do you have the systems in place? Do you have the team in place? Do you have your mindset ready to receive the abundance that’s coming?

7. Your best ideas don’t come from sitting at your desk.

My best ideas come to me in the car. Or sitting on the dock in the early morning of summer. I created this business under a palapa in the Turks & Caicos. Where do your best ideas come to you? When you’re stuck or need to hit the refresh button, go where your best ideas are able to pop into your mind.

8. Does __________ represent where I’m going?

This one really struck me. Fill in the blank with all the pieces of your business.

For example:

“Does my website represent where I’m going?”
“Does my team represent where I’m going?”
“Does my photo represent where I’m going?”
“Does my brand represent where I’m going”
“Does my business model represent where I’m going?”


Well, do they? If not, what do you need to do to make sure that they DO represent where you’re going?

9. Be serious about your numbers.

You have to pay attention to your numbers if you’re serious about running a successful and sustainable business for the long haul.

Track what’s coming in, what’s going out, how many people you have in each program, what that adds up to, how many subscribers/fans/friends/followers you have, etc.

It ALL counts – you need to know your numbers!

10. You’ve got to be comfortable with being uncomfortable.

Being an entrepreneur will bring up all your stuff. 🙂 Most of the time, that’s going to make you uncomfortable. You have to be ok with that and recognize that it’s just an indicator that you’re moving through whatever you need to in order to grow and reach the next level. If you can remember that, it’s actually pretty exciting, isn’t it?


  1. This post really was apt for me today. I have been thinking of spreading my wings and ask people in my field for interviews and I kept having those recurring thought in my head…’what if they say no’ ‘what if I stutter my way through’ so number 10 on the list was so appropriate and reminded me it’s ok to feel uncomfortable but not to let it stop me, thank you.

  2. I’m in love with all 10 points however “When you are yourself, you have no competition” and “Luck favors the prepared” are my favourites! I’d write more but I want to be prepared so that luck favours me! 🙂

  3. All of these are fabulous, Alicia, but I really resonate with ‘freqency will always outpull a single blast’. I don’t like to feel that I’m ‘bothering’ anyone by emailing them TOO often. Hang on – ‘bothering’? I’m offering them something that could change their life!

    Thanks for so much for these reminders…

  4. Alicia!! Thanks so much for your take-aways – I especially love the comments about turbulence and about being comfortable with discomfort! Those are two areas where I personally have a lot of experience in my own business and it’s also the place where I actually help people the most! Thanks again for “reporting”!!

    Many blessings to you….


  5. Hey Alicia,

    Great recap of Shine! So many a-has we had in that room. Of your list #6 stands out- I need to get prepared for abundance! and I like #7 too because I just came up with my 2011 business plan while riding through the countryside on the back of a motorcycle. Yeah!

  6. Hi Alicia,

    I was disappointed I couldn’t attend SHINE this year, so thanks for sharing. I have committed to being uncomfortable in my business! Always growing, changing and evolving, we can’t stay in the same place.

    Love #8 as well, does______ represent where I am going, I discuss this with my clients as well, as your image should represent where you’re going also!

    Thanks for your thoughtful insight!


  7. Thanks for sharing these 10 take-aways. I’ve been curious about attending the SHINE event ever since I first heard about it. So this was a nice way to get a little snippet of what an already-successful entrepreneur considers most valuable about the event.


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