by Alicia Forest, MBA
The Business Shifter™
In coaching clients this month, I’ve been reminded of many of the common blocks that come up for entrepreneurs as they grow their business. The good news is that to move beyond them simply takes a different perspective.
I’m sharing three of the most common ones below and a shift for you to consider if you’re finding you’re struggling with any or all of these blocks yourself.
1. In terms of money, you can only receive what you allow yourself to receive.
So consider how that may play out in your own sense of worth, in both the level at which you invest in yourself as well as the level at which you ask others to invest in you.
For example, if you invest in a $2500- program, are you asking your market to invest in a $2500- program with you?
On the other, more common, hand, are you asking your market to invest in you at a price point that you’re not willing to invest in for yourself?
Where in your business might there be this incongruence?
2. When you feel like you need to add another element to a program (to ‘justify’ a higher price), add more transformation instead.
You may have heard me say before that people buy based on emotion, not necessarily on logic.
When you’re writing your copy for your offer or speaking about your offer, you want to spend 90% of your words on the transformation that people will get as a result of engaging your services.
You can think of it as the transformation, or the outcomes, or the benefits, that someone will receive as result of being in your program, buying your product or siging on to work with you one-on-one.
3. “I already know that…”
Whenever I attend an industry event, I make the effort to pay attention as if everything was new, which enables me to see the holes that are present in my business. And when I find that “I already know that…” I ask myself, “Am I doing that?”
And if the answer is “yes” then my next question is “is it working?” And if the answer again is “yes” then my next question is “how can I make it work even better?”
Where can you plug a hole in your business or up-the-ante on one thing that’s already working well in your business?
I’d love your thoughts on any of the above – feel free to leave them below.