In 2009, I started thinking about the hosting my own live event.
But even though I had a great coach to help me plan it, her events were far larger and much more involved than anything I wanted to do…
So I held back.
Then I started feeling pressured to move forward with this idea, so I contacted a nice hotel near the airport, submitted my request to host a 3-day event there, and then nearly passed out when the 15-page contract arrived – along with a required MINIMUM commitment of $15k from me.
So I decided to toss the whole idea until I could come up with a way to do it that felt good to me – and that didn’t make my heart palpitate in fear!
I asked myself what kind of event I really wanted to do. Not what ‘everyone’ else was doing, but what felt easy, fun, and much more me…
What I came up with was this…
I didn’t want to hold it at the airport. I didn’t want to hold it at a big hotel. I didn’t want to hold it in the big city. I didn’t want to stress about filling seats or worry about paying for rooms that didn’t fill in our room block. I didn’t want to commit to thousands of dollars of food that I knew would mostly be wasted. I didn’t want to deal with sound systems and the cost and labor involved. Basically I didn’t want to do anything the way I was ‘supposed’ to.
So I started over – and by asking myself what I REALLY wanted (and following that guidance) – I found myself with a 1-page contract with no financial commitment upfront, with no commitment to paying for empty guest rooms, in a boutique hotel in a hip town near the sea.
Was I still nervous about filling seats? Sure.
Did I have lots of questions about all the things I didn’t know? Yup.
Was I afraid of what I didn’t know I didn’t know? Absolutely.
But by doing it my way, and starting from where I was realistically, I’ve successfully hosted 8 small workshops and have generated anywhere from $60k to over $100k NET every time.
I’m sharing this with you so you know I’ve been there…and I have a lot of wisdom to share with you as you plan and navigate hosting your own small live event, starting with my free training coming up next week.
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If you’re a woman entrepreneur who’s building a leveraged online business so you can keep your family first, this is for you.
As the same, I’m always looking for ways to leverage what’s already working in my business to improve my results so I can grow my business more quickly without more effort.
Where in your business could you do the same? Take this mini-assessment to find out.
__ 1. Do you know your priorities?
You need to know the highest-payoff activities to focus on in your business before you can fully leverage them for a far greater result.
If you often feel scattered, and that you’re too often flying by the seat of your pants, and you would LOVE to have a much more streamlined and simplified process for creating flow in your business on every level, it starts with knowing and focusing only on what matters.
What’s your #1 highest-payoff activity in your business today?
__ 2. Are your sales lacking?
If you’re not making as many sales as you want, there’s likely some missing pieces in your sales flow. I’m sure you know that just putting something out there online does not equal a successful offer. There are several critical pieces you need to have in place first, and then a strategy to convert from offer to sale.
What is the #1 missing piece in your sales process today?
__ 3. Do you abandon your current clients/customers?
It is far easier to sell something to someone who has already bought from you, and yet this is one of the most common places where entrepreneurs leave money on the table.
What is the natural next step you could offer to your current clients/customers?
__ 4. Do you leave your prospects hanging?
70% of your sales are in the follow-up. Don’t leave your potential clients and customers hanging just because your offer went live. Keep touching base with them, making sure they don’t feel abandoned, that you truly do want to help them.
Where in your current or next offer could you add a follow-up process?
__ 5. Do you have an “easy yes” offer?
Do you have a way to work with your market that’s an easy yes for them? I’m not talking about private work at your highest level. I’m talking about being able to experience your work in a way that leverages your time yet supports your client as well?
What simple product or program could you create that walks your client through your process in a do-it-yourself way?
These are just 5 areas to be looking at where you could up the ante on what you already have in place in your business – or what you should have in place to create the success you desire. We’ll cover 5 more in Part 2, but in the meantime, spend some time figuring out for yourself where you can apply the above to start seeing better results for less effort.
If you want to know where you’re not leveraging in your business, be sure to get my free mini-assessment here