About Being Lucky…

I’m a believer in creating your own luck (thus why I don’t buy lottery tickets).
 
Actually I don’t usually use the word luck because I think it’s too easy for people to use it as an excuse, and not in a positive way.
 
I’ll share something personal here – I bristle whenever someone says to me how ‘lucky’ I am to have such well-behaved kids. Don’t get me wrong – I know how blessed I am to have two happy, healthy, whole kids. No one is more grateful for that than I am.
 
And yet, that comment (and similar ones) always comes across to me as if James and I had nothing to do with it, that it’s the luck of the draw that we have well-behaved (most of the time) children. Are you kidding me?
 
It’s the same thing in your business. I’m not ‘lucky’ to have a multiple 6-figure business. I created it, I earned it. And I did that by doing 4 things consistently:
 
1. Learning
 
I’m always learning something new or re-learning something I already knew. If you’re not learning, you’re not growing. If you’re not growing, your business won’t grow. The more you grow inside, the more successful your business will be. So whether I’m learning a new marketing tactic or studying ‘divine success’, I know that learning will ultimately show up in the success of my business and my life.
 
2. Implementing
 
Of course if you don’t implement what you learn, what’s the point? I implement more often than most, which shows up in my success. I’ve also learned to delegate much more to my team which means we collectively get a lot more done. My coach’s request to you is to pick one thing you’ve been meaning to implement, either choose to do it yourself or decide who to delegate it to, pick a completion date and get it done!
 
3. Leveraging
 
You can’t create a truly lucrative business without leveraging as much of your time and your talent as possible. One way I do this is via my ‘3+’ rule. Whenever I’m trying to decide whether or not to implement something, I ask myself if I’ll be able to use whatever it is I’m considering in three or more ways.
 
A simple example of this is writing articles about my area of expertise. When I first started out, we would publish the articles in my ezine, make them a blog post, and submit them to article directories. Now, we do those three things as well as post a podcast, submit that to podcast directories including my Artist’s Page at iTunes, submit it to niche publications, and more.
 
4. Mentoring (with and to)
 
I’ve had at least one mentor since I was 13 years old. One of the many lessons I learned from him was that I didn’t have to go it alone, that I could ask for help and be given it without strings attached. As I grew up, I’ve had different personal and professional mentors, which is why it’s always an easy decision for me to make that investment, in both time and money, especially when it comes to my business.
 
And being a mentor to other women entrepreneurs is absolutely part of my path. It brings me great joy and allows me to give them the lift they need to go from where they are to where they want to be.
 
Which of these four resonates the most with you right now? Pick one and create your own luck by putting it into action right away.
 
I’ll be sharing a lot more how-to’s in my upcoming free workshop series – join us here:
 

Measure Your Results for Faster, Easier and More Success

When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so.

So when I sit down to analyze the statistics of my business every year, I’m still surprised to find myself engrossed, fascinated, excited and practically dancing for joy. Armed with this critical data, now I know exactly where to spend my time and efforts going forward to receive the highest and best rate of return.

I ran a total of about 10 reports, but let me share some of what I learned specifically from my shopping cart’s reports:

CRM Stats

The backend system I use (Infusionsoft) has the ability to run sales reports in a variety of ways. Below are four of the reports I run, what my results are, and how you can apply the results to your business:

a. My Monthly Sales Totals…

…showed me how many sales I made each month, and from that information, I discovered that my best month financially was November, followed very closely by December, then January.

I reviewed my marketing and sales activities (in other words, the offers I made) for that month, and what I found was this:

In November, I opened the Lively Biz Business Club membership for the first time.

In December, I opened the Lively Biz Accelerator small group coaching program for the first time.

In January, I offered a handful of spots for private Business Breakthrough Virtual Retreats with me, which always sell out very fast.

While the Club has a low price point, I designed and followed a specific launch plan, which resulted in a lot more enrollments. If you only have higher price points in you business model at the moment, consider if you can add a lower-priced leveraged offer to your menu of services.

Both the Accelerator and the Business Breakthrough Virtual Retreats have higher price points, so if you’ve already developed some products or programs at the lower-priced end of your funnel, consider adding a more comprehensive program at a higher price to your offerings to increase your bottom line.

b. My Sales by Campaign…

… showed me which special offers were the ones you were most interested in taking advantage of. Now I know which offers to consider repeating, or offering on another product or program in the future.

This is something you can do as well. Guessing if a special campaign you ran worked well or not doesn’t make good business sense. Tracking actual numbers does, however, and it’s super-simple to do if you have a backend system that has that feature.

c. My Sales by Clients/Customers…

… showed me who my top clients/customers are, what they’ve bought, and how much they’ve invested in my offerings. And since I know that one of the most effective ways to grow a business is to make additional offers to those who have already bought from me, you can bet that not only will I do that, but I’ll do it in a way that makes them feel special – because they are to me – by offering them special access or discounts or additional benefits as my way of thanking them for their continued business and loyalty.

If you track this information, you can do the same and increase your sales and your customer loyalty at the same time.

d. My “Where did you hear about us” Report…

… showed me that even though I thought that some of my online networking efforts weren’t really paying off, mainly because I didn’t think I was focusing enough time on them, I was wrong. It seems even the small amount I had been doing was making an impact.

So now I know the top three places to really focus those efforts going forward. If you’ve found online networking to be a struggle for you, tracking this information makes what can seem like an overwhelming marketing activity (some lists are SO active) into an extremely manageable and once-again enjoyable one.

I gleaned all of this information from just four reports from Infusionsoft. And this doesn’t include the reports I ran for my web stats via Google Analytics.

Measuring the results of your business activities is critical to your success, and anyone can do it (it’s really one of those “if I can, anyone can” kind of things). I really want to encourage you to take a look at where you’ve been over the past 6-12 months, analyze that data, and make some strategic decisions about where you want to focus your efforts going forward to get where you want to be.

I’d love to hear which of these tips you’re willing to embrace today. Feel free to share with me below.

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