2018 – A Snapshop Review

This year was another “float” year. After my Dad’s passing just after Thanksgiving 2017, I didn’t realize how much that would take out of me, emotionally, mentally and physically, and I spent most of 2018 just trying to hold it together, be there for my family, and stay afloat in my business.

I’m grateful that my business did stay afloat, especially because I didn’t have it in me to do all the things I planned to do. After our summer at the lake, I finally started to feel like I had my feet back under me, and was emotionally and mentally able to get back in the game, which I know is what my Dad would have wanted.

Out With The Old, In With The New

I had decided after my last live event that I needed a break from it. I had been leading a 3-day live event every year since 2010, and even though I tightened it up to 2 days last year, I really just needed to let it go for a year, re-evaluate it, and decided if it was really something I wanted to do anymore. I realized that I had been doing it for a couple of years just because the attendees wanted it (which is not a bad problem to have) instead of it being enough of a return on my investment as well.

Instead, I decided that I was finally going to launch my Lively Biz Business Club membership in November. I started seeding it and pulling together all the launch details, building the wait list, and developing the membership site itself. I put a ton of time, energy and effort into this launch, especially during the open cart week, and it paid off. I also got a lot of comments on how impressive the launch was, and I share that only because it was a live launch, where I literally was going live with the videos and emails every day – it wasn’t a polished and queued-up kind of launch. Although it was scary to decide not to do my live event this year (because it did bring in a big chunk of revenue for me), not doing it was absolutely the right decision for me.

Shifting Gears

Much like not doing my live event, I also knew I needed to work with less clients one-on-one or in smaller packages, so that I could truly serve them with the capacity I had while I moved through the grieving process.

I renewed private client contracts with those I truly love working with, and basically only offered short-term packages to new clients, like my 3-hour Business Breakthrough virtual retreats. I’ve been consciously lowering the number of clients I work with 1:1 over the last few years, from 12 to 8 to 5, because I’ve wanted to tip the scales back to being able to serve a lot more people in the membership. At the moment, I’m only working privately with two clients, which gives me the capacity to focus on the Lively Biz Business Club members and the growth of the membership – and that combination feels really right.

Looking Ahead

I’ve heard (via IttyBiz’s astro guide) that 2019 is going to be a great year for getting things off the ground and growing, and after 2018 being such a drag, I’m jumping on this bandwagon!

For Lively Biz, that means hitting 100+ members in the Club before summer, a full Lively Biz Accelerator program (we’re almost there already), a handful of openings for Business Breakthrough virtual retreats, my second book written and published (I’ve already written 8776 words!), a reboot and fresh launch of my podcast, hiring another team member to help with back-end stuff, and three brand-new virtual workshops. It also means continuing to tip the scales back from 1:1 to 1:many so that I can inspire and inform a lot more women business owners with creating their own priority-based and profitable online business in less than part-time hours.

I’m spending time during this pause between Christmas and New Year’s in a more in-depth review of business – and life – and I invite you to do the same. There are things I want to acknowledge, thank and release from 2018 – a lot of things actually – and things I want to bring into being in 2019.

When James lights the fire as we get ready to ring in the new year, I’ll be ceremoniously burning a list of those things I’m ready to release, while posting the things I most want to welcome in my office where I can see it every day as I do the work – both inner and outer – of continuing to create the lifestyle business I most desire in the year ahead and beyond.

In the meantime, know I’m wishing you and yours all good things in 2019!

cheers & xoxo,
~ A

Hitting the Refresh Button in Your Business

Is your business starting to feel stagnant?

Or is it at a standstill completely?

Are you just not as enthused about it as you used to be?

Or does it feel just OFF and you’re not quite sure why?

There are many reasons this could be happening to you (especially with how much has changed in online business) but some of the more simple things to look at are if your current look and feel, messaging, and model are aligned with who you are and the work you most want to do as well who you want to do it with and for.

Often times, a simple ‘refresh’ of what we’re doing, that’s more closely aligned with who we are today and the work that makes us light up inside, and being of service to just the right people, can move the energy and rekindle your enthusiasm.

Here are 3 simple ways you can hit the refresh button in your business today:

1. Look and Feel

When you look at your website, what does it feel like to you? Does it make you smile? Does it give off the energy you want it to? Does it work the way you want it to? Do you love it?

When you look at your marketing materials, ask yourself the same questions. If you’re not feeling it with your stuff, chances are that your target market isn’t either.

As you grow personally and as your business grows, your look and feel should change to reflect more accurately your current state of being.

Where in your business can you refresh the look and feel to more accurately reflect where you are in your business today?

2. Message

Think about the main message you deliver to your market. Is that message still accurate? Has it changed over the last year? Does it feel like it needs to change to more accurately reflect who you serve and how you serve them?

As you become more clear about what it is that you do and to whom you do it for and with, you’ll want to adjust your message accordingly.

For example, my message for many years was about mentoring women entrepreneurs to break through to 6 figures and beyond so they can live the life they ache for. And while that is still true, it became clearer to me what really matters is not the 6 figures necessarily, but what really matters to them personally – and that’s reflected in my new brand, Lively Biz.

A Lively Biz is playful, purposeful and profitable and part-time. It inspires you to live your life first. It allows you to enjoy this crazy entrepreneurial journey without making you crazy. And it enables you to make a lot more money.

3. Model

Take a mini-audit of your offerings. What parts of the work that you do do you love to delivery and in what way? What parts could you let go of and feel really great about?

For example, after two years of year-long coaching programs, I reduced them to 8-month programs. When I restarted a monthly membership, I changed from live teleclasses to pre-recorded ones. I now offer virtual retreats in addition to in-person retreats. All of these changes better suit my chosen lifestyle and resonate with my best clients as well.

What changes can you make in your business model to better serve you?

 

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