Growing Your List with Attention

One of the most important assets in your business is your email list.

Growing my list was what changed everything in my business, moving it from a very slow 1:1 sales cycle to a much more lucrative 1:many sales cycle instead.

But how do you grow your list, consistently and easily?

By paying attention to it.

Because, just like money, your list likes to be paid attention to. And if you don’t pay attention to your list, it will demand your attention one way or another.

If you pay attention to it, it will reward you with more income, more joint venture opportunities, better relationships with your audience, and a lot more.

But if you don’t pay attention to it… well, none of those things can happen.

Luckily, paying attention to your list is easy. πŸ™‚

It’s just three simple steps: Create, Schedule, Automate

Step 1: Create your promotions channel list

Once you’ve created your fresh and compelling free content opt-in, the next step is to create a list of places you can promote it.

Depending on what channels you’re using to grow your audience, this may include using social media, pay-per-click ads, sharing with memberships or organizations you’re a part of, or other avenues through which you can reach your market.

Because my business in 95% online, my main channel I use to promote my freebie is social media, and mostly on Facebook.

Your first step is to make a list of the various channels you can use to promote your free content opt-in.

2. Schedule your promotions

Your second step is to create a promotion schedule for your free content opt-in. Decide where and how often you’ll promote your freebie through each of your channels.

Because I mainly grow my email list via social media, my schedule may look like this:

– 1 Tweet per day
– 1 Facebook Page post per week
– 1 Free Facebook Group post per week (my group)
– 1 LinkedIn post per week
– 1 Google+ post per week
– 1 Instagram post per week

Ok, your turn –> Create your own promotion schedule for your freebie, using the list of channels you wrote in step 1.

3. Automate the promotion of your free content opt-in

While you can promote your freebie manually, as soon as you can, either hire someone to do this task for you, or considering investing in a third-party scheduling service, like Meet Edgar or Hootsuite.

Just a note: At the moment, Facebook prefers that you post directly through their platform and not through a third-party scheduler.

In my business, we do a hybrid – direct posting to Facebook, and automated posting via Hootsuite to LinkedIn and Twitter.

Now that you know where and when to promote your free content opt-in, your next step is to further pay attention to it by nurturing the list you’re growing. Stay tuned for more on that soon!

If this was helpful, I’d love it if you’d comment and/or share!

Pre-Summer Sale!

Get my personal List-Building System, Ignite Your List for 1/2 off here

Ends June 15!

5 Simple Steps to Creating a Fresh Compelling Opt-in

Is your main free content opt-in in need of a refresh or replacement?

Yup, mine too!

So while I’ve been working on mine, I thought I’d share the process to help you too. πŸ™‚

Here are 5 simple steps to creating a fresh and compelling opt-in.

Step 1. Choose it

Before you create a new free content opt-in, be sure it’s something your audience wants. If you don’t know what that is, just ask them.

– Ask them

Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?”

Tailor the question to your area of expertise and use the answers you get to help spark ideas for your new freebie.

– Do a simple survey that asks 1-10 questions using a survey tool like Survey Monkey.

This allows you to ask more specific questions to elicit more specific responses – very cool!

Tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It’s also a nice way to say thank you for their time.

Put this question to your market:

– periodically in your email communications
– ask them on social media
– as an autoresponder when they sign up for your freebie

Remember, your market will tell you what it wants, if you’ll just ask them. πŸ˜‰

Step 2: Write it

Once you know the topic of your freebie based on your research, it’s time to write it.

(Even if you’re filming a video, you’ll still need some form of written content to to help your viewers consumer your content – plus it doubles as your script).

I find the easiest way to create new content is to write an outline first, and then fill it in.

How about a simple outline to follow?

– Title (make this benefit-oriented)
– Intro paragraph (3-5 sentences; describe the problem and why your reader needs to solve it)
– 3-10 info bullets (your solution to the problem broken down)
– Closing paragraph (3-5 sentence summary)
– Call-to-Action (what should they do next? Tell them here)

Remember to keep it short so your reader actually consumes your content.

Step 3. Design it

Once you’re done writing your content, decide how to package it for your subscriber.

Here’s some of the most simple and highest-converting options:

Checklist
Cheat Sheet
Short Guide
One-Page Blueprint
MP3
Infographic

If design is not your forte, use Canva, Designsta, or Fiverr.

Step 4. Deliver it

Once your freebie is ready to be released, create a thank you page on your website and then upload your freebie to that page on your website, like this –> http://aliciaforest.com/thank-you/

If you’re creating a stand-alone opt-in page, I highly recommend (and use for all my opt-ins) Leadpages.

Step 5. Promote it

Yay! You’ve done the hard work, so now it’s just a matter of letting your market know your fresh and compelling opt-in is available.

The first thing I like to do is send it to my existing list (it’s a surprise bonus to them for already being on my list) and share it in my paid program groups. I’ll ask them to share the opt-in page with their circles as well.

Then we set up an automated system for sending the URL to the opt-in page on a consistent basis so we can consistently build my list.

That might look something like this:

– 1 Tweet per day
– 1 Facebook Page post per week
– 1 Free Facebook Group post per week (my group)
– 1 LinkedIn post per week
– 1 Google+ post per week
– 1 Instagram post per week
– Facebook Groups I belong to made up of my market posts as allowed

There you have it… 5 simple steps to creating a fresh compelling opt-in!

When yours is ready, I’d love to see it. Feel free to share it in the comments below… πŸ™‚

If this was helpful, I’d love it if you’d share it using the buttons below – thanks so much!

Pre-Summer Sale!

Get my personal List-Building System, Ignite Your List for 1/2 off here

Ends June 15!

What to do when you’re in the Mediocre Middle (4 steps to marketing your way out)

During a recent conversation with my husband James about business and life, this phrase dropped into my mind: Mediocre Middle

What’s the Mediocre Middle?

At my live event, I talk about the Comfortable Minimum (which I’ll write about in a future post).

Mediocre Middle struck me as a place where it’s not comfortable but it’s sustainable with very little effort.

It’s not extraordinary, but ordinary.

It’s vanilla versus wild berry walnut with salted caramel drizzle.

In Latin, mediocris is a compound of the adjective medius, “half” or “in the middle,” and ocris, “rugged mountain.”

Something that is mediocre is only midway up a mountain or rises up to only half a mountain’s heightβ€”the thing goes just halfway to the highest point of excellence.

When we don’t have a high level of enthusiasm for what we do, or we lose our enthusiasm for our business, we get stuck at or start sliding down into the Mediocre Middle.

And, my friend, it’s a slippery, slippery slope.

If this is resonating, here’s your 4-step protocol for getting out of the Mediocre Middle.

Step 1: Identify what’s going on in your business that you don’t absolutely love or enjoy

In the spirit of Marie Kondo’s decluttering advice, first, make a list of all the offers and income streams and activities, etc. you do in your business.

For each one, ask yourself if it sparks joy, and if it doesn’t, thank it for its service and delete or delegate it immediately.

For example, if running your online course no longer brings you joy, it’s time to let it go and make space for something that does.

Or if populating your social media platforms with content doesn’t float your boat, delegate it to a capable assistant.

Step 2: Organize and prioritize what remains

What’s left should only be the things you truly enjoy offering, leading or doing.

Organize and prioritize them into your newly-opened space, both physically in your office, on your computer, and on your calendar.

Just a note here: Ideally, there should be no ‘sometimes’ or ‘maybes’ on this list. If your business is in transition from one business model to another, there may be some ‘not yet’ items on your list to let go of, so for those, commit to an exit plan and a date when you plan to be done with them for sure.

Step 3: Realign your marketing message

Now that you’ve pruned your business, it’s time to take a close look at your marketing message and make sure that it still aligns with what you offer to the world and to whom you offer it to.

Part of being in the Mediocre Middle is having a marketing message that’s only ‘half-way up the mountain’.

Make your message more succinct, more impactful and more specific to your market, and then refresh or create a new opt-in to further lift you to the summit.

Step 4: Take a stand and share it often

One of the fastest ways to move from the ordinary to the extraordinary is to take a stand for your message and your market and to speak publicly often about it.

You don’t need to shout it from the rooftops. Even quiet stands can have great impact. The point is to have one.

Ask yourself: What do you believe it? What are your values? What do you know to be true? What would you go to the mat defending? What’s your philosophy as it pertains to your business, your life, even your purpose on this planet?

Once you answer those questions for yourself, start sharing more about your answers with your market.

What will happen is that more of your perfect people will start finding and connecting with you, and your audience will grow much more easily.

Truth-telling time: Are you in the Mediocre Middle?

If you are, what are you willing to do to move out of mediocrity today?

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