Where Are You Missing Leverage in Your Business? (Part 1)

If you’re a woman entrepreneur who’s building a leveraged online business so you can keep your family first, this is for you.

As the same, I’m always looking for ways to leverage what’s already working in my business to improve my results so I can grow my business more quickly without more effort.

Where in your business could you do the same? Take this mini-assessment to find out.

__ 1. Do you know your priorities?

You need to know the highest-payoff activities to focus on in your business before you can fully leverage them for a far greater result.

If you often feel scattered, and that you’re too often flying by the seat of your pants, and you would LOVE to have a much more streamlined and simplified process for creating flow in your business on every level, it starts with knowing and focusing only on what matters.

What’s your #1 highest-payoff activity in your business today?

__ 2. Are your sales lacking?

If you’re not making as many sales as you want, there’s likely some missing pieces in your sales flow. I’m sure you know that just putting something out there online does not equal a successful offer. There are several critical pieces you need to have in place first, and then a strategy to convert from offer to sale.

What is the #1 missing piece in your sales process today?

__ 3. Do you abandon your current clients/customers?

It is far easier to sell something to someone who has already bought from you, and yet this is one of the most common places where entrepreneurs leave money on the table.

What is the natural next step you could offer to your current clients/customers?

__ 4. Do you leave your prospects hanging?

70% of your sales are in the follow-up. Don’t leave your potential clients and customers hanging just because your offer went live. Keep touching base with them, making sure they don’t feel abandoned, that you truly do want to help them.

Where in your current or next offer could you add a follow-up process?

__ 5. Do you have an “easy yes” offer?

Do you have a way to work with your market that’s an easy yes for them? I’m not talking about private work at your highest level. I’m talking about being able to experience your work in a way that leverages your time yet supports your client as well?

What simple product or program could you create that walks your client through your process in a do-it-yourself way?

These are just 5 areas to be looking at where you could up the ante on what you already have in place in your business – or what you should have in place to create the success you desire. We’ll cover 5 more in Part 2, but in the meantime, spend some time figuring out for yourself where you can apply the above to start seeing better results for less effort.

If you want my help in answering these questions with you, be sure to get on the wait list for the brand-new Lively Biz Business Club that’s opening soon!


Lively Biz Business Club is coming…

Here’s the truth –

I planned to open my brand-new membership program last year…

But 2017 had other plans and priorities for me.

And that’s ok – because the right time for the Lively Biz Business Club is now.

In the following weeks, I’ll be inviting you to join me for a beta launch of LBBC.

If you’re interested, just let me know here.

Can’t wait to tell you more…!

10 Mantras for Business Success

In emailing with a private client recently, I suggested she not have a Plan B until her data proved she needed it. In other words, I was telling her to hold tight and stay the course. 🙂

As things go, I was looking at my Google Analytics later and one of my referring sites had reprinted an article I had written a few years ago, and in it, I talk about a Plan B.

I figured I wouldn’t wait for the 3rd sign to share it with you… 😉

These were 10 lessons I learned at a business conference I went to a few years ago that still hold true today. I think of them as mantras now. 🙂

1. Opportunities come through people, not your computer

Think about that for a minute. Yes, you can build good relationships with people over email and social media. But when it comes to the really juicy opportunities, those are going to come through meeting people and spending time with them IRL (in real life). That’s one reason why it’s so important to get out there at least a couple of times a year.

2. BLT – Believe, Like, Trust

We often hear and I say it myself – that people need to know, like and trust you before they will buy from you. But I liked this version better – that people have to BELIEVE you, like you and trust you. So the more YOU you put into your marketing, the more authentic you are, the more people will get to believe, like and trust you, and the more sales you’ll make.

3. When you are yourself, you have no competition

Enough said.

4. No Plan B

If you have a Plan B, then just do Plan B. Otherwise make the commitment to Plan A, with no other option.

5. Your best ideas don’t come from sitting at your desk

My best ideas come to me in the car. Or sitting on the dock in the early morning of summer. I created this business under a palapa in the Turks & Caicos. Where do your best ideas come to you? When you’re stuck or need to hit the refresh button, go where your best ideas are able to pop into your mind.

6. You’ve got to be comfortable with being uncomfortable

Being an entrepreneur will bring up all your stuff. 🙂 Most of the time, that’s going to make you uncomfortable. You have to be ok with that and recognize that it’s just an indicator that you’re moving through whatever you need to in order to grow and reach the next level. If you can remember that, it’s actually pretty exciting, isn’t it?

7. Balance

I always say there’s no such thing as balance, that there’s an ebb and a flow but no such thing as balance. So it was empowering to hear two of the speakers say the same with their own spin:

“Life if not about balance; it’s about resilience.” and “Balance is for ballerinas.” 🙂

8. Eat that frog

You may have heard this idea before – to do the thing you most do not want to do first. Eat that frog and get it over with. Once you do, your energy is free to work much more productively and enjoyably on everything else.

9. Focus on your zone of excellence

If you’re still trying to be all things for the people in your market, I’m going to make a coach’s request that you make a commitment to stop that right now. Spend some time focusing on who your ideal client is and what is the ONE thing that you LOVE to do in your work with that ideal client? Start re-designing your message and your offerings around that.

10. Business happens at the bar

…or on the shuttle from the airport, or while waiting in line for the restroom, or when you step outside on a break for some fresh air. If you’re taking the time away from your business and your life to attend a live event, then you need to be talking to people, engaging with them, and letting them engage with you. Let me be clear – I don’t mean selling to them and I’m not fond of the word networking, but just talk to people, have a conversation. The best business relationships I have were built from a simple chat over a drink.

I’d love to know which of these resonates with you. Please leave your comments below…

“Mom, I forgot my glove…”

Chloe needed me to bring her softball equipment to school last Thursday afternoon a couple of hours before pick-up, so I decided to take advantage of the unseasonably warm weather and sit outside on campus with my laptop – which meant I also got to watch her at her first practice from afar. 😉
This is one of the things I love about working for myself… and while I don’t always love bringing forgotten or unexpected items to campus ;-), I do love that I can.
This is the kind of freedom and flexibility I’ve designed my business to give me over the last 17 years, and I’ll be sharing a lot more about how you can do that too in my Online Business Breakthrough Live! program that starts on Tuesday.
Be sure to come on over to see all the details of the course here:
There are 6 main modules, but of course, you’ll get so much more from participating in the private Facebook group, where I’ll be answering all your questions and giving you whatever support you need to be successful.
The pre-course prep playbook and audio is waiting for you there, so you can get started right away.
We’ve got 25 members already posting introductions and connecting, and I’d love to have you join us too…
Just go here:
~ A
PS: This is the only time this year that I’ll be offering the program, so now is the time to jump in…