How to Unhook from the Future


Chloe has a children’s book titled Milton’s Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry.

I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so hooked into the future that we’re missing the NOW and not fully enjoying the journey?

So how do we unhook from it to allow what we truly want to come to pass without always feeling like we’re striving for it? Here are 5 ideas:

1. Let go of the goals that take you away from the present.

Let me say first that you can have everything you want – and there’s no judgement here on what those things are.

That being said, do you want a mansion, to be the #1 speaker in your market, to be the one with the biggest email list in your market, to be a New York Times bestselling author, to make a million dollars? There’s nothing wrong with any of those lofty (and completely attainable) goals.

And, what happens is when we’re so focused on the sexy dream we tend to get ourselves so riled up about getting there that we miss all the amazing stuff happening NOW.

What I’ve noticed is that people get impatient, sad, frustrated, and even angry when they’re so focused on the future goal that the present seems uninteresting at best, despairing at worst. The antidote? See #2.

2. Polish the present

I want to encourage you to stop striving so hard and thrive in your present. What I mean is that if you make what you already have better, and polish what’s already good and working, you uplevel your life without expending that energy on something that doesn’t exist yet.

Yes, it’s about appreciating what’s already good and right in your world and in your business AND it’s about how you can make what’s already there fulfill you even more. It’s true that if you make the most of what you already have, you’ll get more and better of it with a lot less effort on your part.

3. Don’t plan so much

I’m all about having the big picture plan down to the day-to-day details, and yet I know that most of the time, the plan changes.

One of the reasons we – as business owners – plan so much is because it gives us a sense of control and it helps to alleviate the fears and doubts we have about knowing what we’re doing.

So have the plan and be willing to be flexible with it. Let it be a guide but not the only way. If you get wrapped up in THE PLAN you’ll actually hold yourself and your business back from being able to adapt quickly when things change – and they always do.

Assess if you spend more time planning than doing – and if you do, stop right now. And if you tend to fly by the seat of your pants more often than not, you might want a lightly-built framework around you to give you some sense of stability.

4. Get out of the striver’s club

Stop trying to acquire a better future with others who are striving. It’s just too exhausting. I’m not saying to surround yourself with lazy folks, but to get out of the overdrive club if you want to relax into a currently compelling present instead of an exhausting still ‘out there somewhere’ future.

5. Get off the ‘if/when’ rollercoaster

I admit this is a pet peeve of mine. Not from people who are decisive, but from people who use it as an excuse to not be happy now. When you make ‘if/when’ statements, you’re living in the future. Dreaming and visioning is one thing; otherwise it’s a holding pattern for you but even worse, you’re not enjoying where you’re at right now!

Now take and implement these five ideas to unhook from the future so you can enjoy the present.

I’d love to hear which of these resonates with you the most – feel free to share with me below

The First Step in Creating a Product that Sells


One of the biggest mistakes I see entrepreneurs make is creating what they think their market needs instead of what it wants. Then they’re left disappointed, discouraged and with little to no sales – and maybe even unwilling to try again.

So if you’re creating products/programs/services that you think your market needs – offerings that seem the most logical to you that will help your prospects do, be or have better – but you’re not selling many – or any, then keep reading.

There are two things you need to remember when creating any offering for your market:

1. People buy what they want, not necessarily what they need.

2. People buy based on emotion, not necessarily on logic.

There are several ways to get this information and use it to help you create an offering that will solve your prospect’s problems and make a profit for you at the same time.

The best way is to do your research. Make sure you conduct market research of your market at least once a year. You want this to be an ongoing part of your marketing campaign so you can keep up with the changing desires of your target market and continue to offer them what they want (not what you think they need).

Here are some ways to do this:

1. Simple: Ask them!

Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?” Tailor the question to your niche and use the information you receive to help spark ideas for new products and services.

You can put this question to your target market a number of ways: as an autoresponder when they sign up for your freebie offering, periodically in your ezine, ask them on your teleclass and have them email you their response, or ask them on discussion boards and blogs in your niche.

2. Almost as Simple: Do a simple survey…

… that asks 1-10 questions using a survey tool like SurveyMonkey. This allows you to ask more specific questions to elicit more specific responses. Doing a survey like this really helps you to NOT waste your time creating offerings your target market simply doesn’t want.

Continue reading this and share you thoughts on my blog…

3. Advanced: Set up an Ask Database campaign (www.AskDatabase.com).

This tool helps you ask your niche what they want in a sophisticated and professional-looking way. It does a few other things besides just asking the questions, so if you have the budget, it might be worth looking into.

One last tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It’s also a nice way to say thank you for their time and for the very valuable information they’re sharing with you.

The information you glean from implementing this strategy (especially over time as your list grows) is priceless! Try it for yourself and see if you don’t agree… 🙂

30 Days to an Income-Generating Info-Product

It’s absolutely possible to create a new income stream by putting together a simple product in as little as a month. I’ll teach you not only how to do it, easily and inexpensively, but also how to choose a topic that’s guaranteed to lead to a lucrative product for you.

As a bonus, I’ll also share with you the exact steps I used to create a simple multi-media product that continues to generate consistent sales with very little promotion that you can do too!

Only *2* seats left – reserve yours

I’d love to hear which of these tips you’re willing to embrace today. Feel free to share with me below.

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