Chloe has a children’s book titled Milton’s Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry.
I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so hooked into the future that we’re missing the NOW and not fully enjoying the journey?
So how do we unhook from it to allow what we truly want to come to pass without always feeling like we’re striving for it? Here are 5 ideas:
1. Let go of the goals that take you away from the present.
Let me say first that you can have everything you want – and there’s no judgement here on what those things are.
That being said, do you want a mansion, to be the #1 speaker in your market, to be the one with the biggest email list in your market, to be a New York Times bestselling author, to make a million dollars? There’s nothing wrong with any of those lofty (and completely attainable) goals.
And, what happens is when we’re so focused on the sexy dream we tend to get ourselves so riled up about getting there that we miss all the amazing stuff happening NOW.
What I’ve noticed is that people get impatient, sad, frustrated, and even angry when they’re so focused on the future goal that the present seems uninteresting at best, despairing at worst. The antidote? See #2.
2. Polish the present
I want to encourage you to stop striving so hard and thrive in your present. What I mean is that if you make what you already have better, and polish what’s already good and working, you uplevel your life without expending that energy on something that doesn’t exist yet.
Yes, it’s about appreciating what’s already good and right in your world and in your business AND it’s about how you can make what’s already there fulfill you even more. It’s true that if you make the most of what you already have, you’ll get more and better of it with a lot less effort on your part.
3. Don’t plan so much
I’m all about having the big picture plan down to the day-to-day details, and yet I know that most of the time, the plan changes.
One of the reasons we – as business owners – plan so much is because it gives us a sense of control and it helps to alleviate the fears and doubts we have about knowing what we’re doing.
So have the plan and be willing to be flexible with it. Let it be a guide but not the only way. If you get wrapped up in THE PLAN you’ll actually hold yourself and your business back from being able to adapt quickly when things change – and they always do.
Assess if you spend more time planning than doing – and if you do, stop right now. And if you tend to fly by the seat of your pants more often than not, you might want a lightly-built framework around you to give you some sense of stability.
4. Get out of the striver’s club
Stop trying to acquire a better future with others who are striving. It’s just too exhausting. I’m not saying to surround yourself with lazy folks, but to get out of the overdrive club if you want to relax into a currently compelling present instead of an exhausting still ‘out there somewhere’ future.
5. Get off the ‘if/when’ rollercoaster
I admit this is a pet peeve of mine. Not from people who are decisive, but from people who use it as an excuse to not be happy now. When you make ‘if/when’ statements, you’re living in the future. Dreaming and visioning is one thing; otherwise it’s a holding pattern for you but even worse, you’re not enjoying where you’re at right now!
Now take and implement these five ideas to unhook from the future so you can enjoy the present.
I’d love to hear which of these resonates with you the most – feel free to share with me below
When I was studying for my MBA, my most challenging class was statistics. And even though I managed an A- in the class, it took every one of the few analytical brain cells I had to do so.
So imagine my pleasant surprise when I sat down to analyze the statistics of my business over the last 12 months and found myself engrossed, fascinated, excited and practically dancing for joy. Armed with this critical data, now I know exactly where to spend my time and efforts going forward to receive the highest and best rate of return!
I ran a total of about 10 reports, but let me share some of what I learned specifically from my shopping cart’s reports:
Shopping Cart Stats
The shopping cart system I use (1ShoppingCart) has the ability to run sales reports in a variety of ways. Below are four of the reports I ran, what my results were, and how you can apply the results to your business:
a. My Monthly Sales Totals…
…showed me how many sales I made each month, and from that information, I discovered that my best month financially was this past January, followed by March.
I reviewed my marketing and sales activities (in other words, the offers I made) for that month, and what I found was this:
In January, I launched my Platinum Coaching program, which generated $43,450 in sales.
In March, I offered my 21 Easy & Essential Steps to Online Success Take Action Group 10-week coaching program, which is one of my bestselling programs.
Both of these programs have higher price points, so if you’ve already developed some products or programs at the lower-priced end of your marketing and product funnel, consider adding a more comprehensive program at a higher price to your offerings to in^crease your bottom line.
b. My Sales by Ad Campaign…
… showed me which special offers were the ones you were most interested in taking advantage of. Now I know which offers to consider repeating, or offering on another product or program in the future.
This is something you can do as well. Guessing if a special campaign you ran worked well or not doesn’t make good business sense. Tracking actual numbers does, however, and it’s super-simple to do in 1ShoppingCart.
c. My Sales by Clients/Customers…
… showed me who my top clients/customers are, what they’ve bought, and how much they’ve invested in my offerings. And since I know that one of the most effective ways to grow a business is to make additional offers to those who have already bought from me, you can bet that not only will I do that, but I’ll do it in a way that makes them feel special – because they are to me – by offering them special access or discounts or additional benefits as my way of thanking them for their continued business and loyalty.
If you track this information, you can do the same and increase your sales and your customer loyalty at the same time.
d. My “Where did you hear about us” Report…
… showed me that even though I thought that some of my online networking efforts weren’t really paying off, mainly because I didn’t think I was focusing enough time on them, I was wrong. It seems even the small amount I had been doing was making an impact.
So now I know the top three places to really focus those efforts going forward. If you’ve found online networking to be a struggle for you, tracking this information makes what can seem like an overwhelming marketing activity (some lists are SO active) into an extremely manageable and once-again enjoyable one.
I gleaned all of this information from just four reports from my shopping cart. And this doesn’t include the reports I ran from my email list service (Aweber) or from my web stats (Google Analytics).
Measuring the results of your business activities is critical to your success, and anyone can do it (it’s really one of those “if I can, anyone can” kind of things). I really want to encourage you to take a look at where you’ve been over the past 6-12 months, analyze that data, and make some strategic decisions about where you want to focus your efforts going forward to get where you want to be.
Measures, Metrics, and Conversions – oh my!
You can’t get where you want to go if you don’t track where you’re at… period.
Look, I’m NOT a numbers gal, but this is the kind of math you must do if you want to break through to the next income level in your business. And believe me, if I can do it, you can too. I promise to make it painless and super-simple for you – I’ll even give you a copy of my own easy-to-use spreadsheet to model.
What does ‘crunching the numbers’ do for your business? It eliminates the guesswork on what you need to focus on, tweak, or delete altogether from your business offerings to make more profit, streamline your offerings and systematize your cash flow. It’s truly magical.
Only *1* seat left – reserve it NOW
I’d love to hear which of these tips you’re willing to embrace today. Feel free to share with me below.
One of the biggest mistakes I see entrepreneurs make is creating what they think their market needs instead of what it wants. Then they’re left disappointed, discouraged and with little to no sales – and maybe even unwilling to try again.
So if you’re creating products/programs/services that you think your market needs – offerings that seem the most logical to you that will help your prospects do, be or have better – but you’re not selling many – or any, then keep reading.
There are two things you need to remember when creating any offering for your market:
1. People buy what they want, not necessarily what they need.
2. People buy based on emotion, not necessarily on logic.
There are several ways to get this information and use it to help you create an offering that will solve your prospect’s problems and make a profit for you at the same time.
The best way is to do your research. Make sure you conduct market research of your market at least once a year. You want this to be an ongoing part of your marketing campaign so you can keep up with the changing desires of your target market and continue to offer them what they want (not what you think they need).
Here are some ways to do this:
1. Simple: Ask them!
Ask your prospects a simple, open-ended question, like “What’s your biggest challenge with building your business online?” or “What’s the one thing you’d like to learn more about that relates to balancing your work and family life?” Tailor the question to your niche and use the information you receive to help spark ideas for new products and services.
You can put this question to your target market a number of ways: as an autoresponder when they sign up for your freebie offering, periodically in your ezine, ask them on your teleclass and have them email you their response, or ask them on discussion boards and blogs in your niche.
2. Almost as Simple: Do a simple survey…
… that asks 1-10 questions using a survey tool like SurveyMonkey. This allows you to ask more specific questions to elicit more specific responses. Doing a survey like this really helps you to NOT waste your time creating offerings your target market simply doesn’t want.
Continue reading this and share you thoughts on my blog…
3. Advanced: Set up an Ask Database campaign (www.AskDatabase.com).
This tool helps you ask your niche what they want in a sophisticated and professional-looking way. It does a few other things besides just asking the questions, so if you have the budget, it might be worth looking into.
One last tip: To entice people to share their thoughts with you, offer them a free gift for answering your question or taking your survey. It’s also a nice way to say thank you for their time and for the very valuable information they’re sharing with you.
The information you glean from implementing this strategy (especially over time as your list grows) is priceless! Try it for yourself and see if you don’t agree… 🙂
30 Days to an Income-Generating Info-Product
It’s absolutely possible to create a new income stream by putting together a simple product in as little as a month. I’ll teach you not only how to do it, easily and inexpensively, but also how to choose a topic that’s guaranteed to lead to a lucrative product for you.
As a bonus, I’ll also share with you the exact steps I used to create a simple multi-media product that continues to generate consistent sales with very little promotion that you can do too!
Only *2* seats left – reserve yours
I’d love to hear which of these tips you’re willing to embrace today. Feel free to share with me below.