Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them!
Here are 6 ways to fill your teleseminars, each and every time you hold them, even if it’s on the same topic.
1. Your list
The best place from which to fill your teleseminars is your own email list of potential clients and customers. And just a tip here: People buy when it’s the right time for them, so just because you’ve offered a teleseminar before doesn’t mean that you can’t offer it again – as your list grows, you’ll have a constant flow of new people to offer it to.
2. Use teleseminar listing services
Use whatever listing services are available to you to promote your teleseminars. This is something you can have your virtual assistant do for you as part of your standard marketing procedures for your teleseminars.
Here are some of the ones that are the most effective at filling classes for teleseminars:
Taking my struggling consulting business online and following the business model I now do turned everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.
But then I started studying and learning more about some specific direct mail strategies, and recognizing the power they have, I started wondering in maybe I wasn’t missing an important piece of the puzzle to take my business up another notch.
Then I started seeing some amazing results from my colleagues who were using direct mail in addition to their online marketing efforts – things as simple as a postcard – and I decided I needed to get into this game myself. (I’ll keep you posted on my own results in a future article.)
How do you get started adding direct mail marketing to your mix? Here are 5 simple steps:
1. Start collecting physical addresses
You may have the addresses of those clients and customers who have purchased from you already, which is a great start. But you also want to start collecting snail mail addresses from those people who sign up for your list. This way, when you’re ready to send a physical mailing out, you’ll have all the information you need. AND, as email deliverability gets muddier, you’ll always have this other option of reaching your audience.
Want to build your fan base by attracting more clients and customers to you and your products and services? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about numbers, about how many people know what you do. It’s about building your following, that you can use to then build it even more.
So, how do you build your platform? It’s really not hard. The following tips will help get you started:
1. Make sure your niche is narrow and solid.
Research your target market until you can narrowly define who it is in that market that you are going to focus on. Make sure you get really clear on your "who" and your "what." Be certain who your ideal client is and what problem you are solving for them. Then decide what you’ll call yourself and/or your service/product. Make it a brand. Give it a unique name that will catch others’ attention.
When I first went into business for myself six years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth (plus the added 20%-30% for overhead for being an sole proprietor!).
Then I learned about "dollarizing" (a topic for another article) and about looking at the results that I was creating for my clients. I also had to build my confidence and comfortability in telling prospective clients what my fees were without stammering… 🙂
I don’t struggle with this anymore, for a few reasons. One reason is because I KNOW what a difference I can and do make in my client’s business. And another reason is that I have loads of clients, past and present, who continue to tell me what a difference I’ve made for them in their business. Both of these have helped to build my confidence and comfortability factors in setting my rates.
Now it’s easy for me to say that my coaching rates are $350 an hour, or that a private mentorship with me starts at $5000. Obviously that means I have fewer clients than I did when I was charging $350 a month (as opposed to an hour), but it also means I work one-on-one a lot less, which frees up an incredible amount of time to put towards other profit-producing activities.
And, by packaging my knowledge into information products, I actually help MORE people now than ever before, and I love that!
Now, my business has gone through more than one iteration over the last six years, so I don’t want to give the impression that this happened quickly for me, because it didn’t. But it could happen for you a lot faster if you implement some of the tips I’ve given you here:
Building a responsive, high-quality list of email subscribers is the key to leveraging your marketing time and increasing your in^come. Here’s 6 specific ways to show you how:
1. Don’t Hide Your Opt^In Form
Don’t make your website visitors search for the opt^in form to your list. To make it super-simple for your visitors to sign up, do what I recommend to my clients – just a simple one-page website, that I call an Invite Site, where the only thing you’re doing on the site is inviting your visitors to sign up for your list.
Then there’s no confusion or question about what it is they should do. Once they sign up, you can redirect them to another page where they can gain access to more information from you.