I’m sure you’ve heard about "The Secret" by now… (for more, go to www.thesecret.tv) I’ve been applying the Secret to my own life for a long time, but not truly consciously – that’s all going to change now… 🙂
I had seen pieces of the DVD before and interviews of the ‘stars’ on Oprah, etc., but as I watched the whole program last week, I was stunned to hear so many things that Tony Robbins has been teaching f-o-r-e-v-e-r (I bought my first Tony Robbin’s program when I was 19, so I know) woven throughout the program.
But what was REALLY interesting to me is that I KNOW all this stuff and I BELIEVE it, so unconsciously I’ve been living it – but now – holy cow – watch out world because I’m going to start being super-conscious of implementing it into my own life. I’ll keep you posted on what happens!
Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I’d share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success Stories
You’ll see me implement this idea fairly often, where I’ll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a ‘case study’ of a specific client who had a specfic challenge that you helped solve and turn that into an article for your ezine.
2. Pick 3 of Your Most FAQs
Something I also encourage my clients to do is continually ask their target market what it wants help with. As you do this, over time, you’ll see a common thread of frequently asked questions from your readers. Highlight three or so of those in an article with your solutions.
On two different teleseminars this week, the same question was asked:
"Where do I start? With an ezine, a website, a blog, or what?"
The answer is – it depends. It depends on where you are at in your business building efforts. But after hearing this question asked often enough, I think there’s something else going on ~ a request for a simple way to understand how all the pieces fit together. So, here goes:
First, you want to have a clearly defined target market, and be offering solutions to the problems that market wants solved. Then follow the steps below to leverage your time in reaching them with your offers.
Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn’t work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how:
Chloe and I finally got a chance to play in the snow for a bit, and even though she had a bit of a tough time managing in the snowsuit when trying to build a snowman, she seemed to really love sledding down the little hill in our backyard… 🙂